The idea of exploring a different way of living with, using, and creating technology comes from my experiences over the past few years. I’ve always been passionate about watches, and I’ve long been fascinated by how people are willing to spend tens or even hundreds of thousands of dollars on watches, which are ultimately tools for measuring time, yet are not actually precise. Even extremely expensive Swiss watches can lose several seconds every day.

At the beginning of my journey as an “enthusiast,” I also spent a considerable amount of money on mechanical watches, convinced that these small inaccuracies were part of the experience and the craftsmanship.

At some point, I asked myself: “What’s the point of buying a measuring instrument that isn’t accurate and is intentionally complex and absurdly expensive?”

That’s when I started to take an interest in Casio watches.

I find them fascinating: simple, relatively inexpensive, precise, and essential when they need to be; complex, but never unnecessarily complicated when they have to be. They are as they should be.

Since then, I’ve had a persistent curiosity, almost an itch, to identify, understand, and resolve similar situations. To recognize other cases where we behave in ways that aren’t logically justified, driven instead by image, market dynamics, trends, or other influences.

I’m also particularly drawn to special edition G-Shock models, especially those inspired by Japanese art. Some time ago, while visiting a museum, I saw The Great Wave off Kanagawa. For reasons I still don’t fully understand, it affected me more deeply than any other work of art I’ve encountered so far.

In honor of Casio and Japan, I decided to use a Japanese word for the blog.

(I also find the number one especially meaningful, and the domain was cheap.)